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Mad Dog & Merrill Midwest Grill’n® boasts an unparalleled marketing driver built around the long running television series, live events and robust
digital platforms, which establish deep connections with consumers. The year-round television series educates viewers on the finer points of grilling, encompassing an international audience of 140+ markets throughout North America and over 160 streaming and video on demand channels throughout the world, reaching tens of millions of households each week. This artisan-quality brand is committed to retail promotional support that drives demand at the shelf. In addition, these premium and competitively priced products are freshly blended and bottled in the Midwest to maximize freshness and flavor pop. Combining these initiatives and attributes motivate consumers to ask for it by name.